Truecontract — a win-win-win sustainable Web3 deal platform for the real estate market and service agreements

Win-win-win sustainable smart contract platform advancing SDG goals of affordable housing and poverty reduction — transforming rental and service agreements into tokenized, guaranteed financial or crypto assets with AI-driven risk mitigation and ESG-aligned, multi-jurisdictional compliance.

Aleksandr Shaman
Rotterdam School of Management Erasmus University of Rotterdam
MBA

Over het initiatief / About the initiative

In welke fase zit jouw initiatief? / In what stage is your initiative?

Startupfase

Heb je jouw initiatief al gevalideerd? / Did you validate your initiative?

Yes

Meer informatie over jouw initiatief / More info about your initiative

 

Truecontract is a win-win-win sustainable Web3 platform for executing legally binding rental and service agreements, enhanced by third-party financial guarantees (including non-bank institutions) to ensure timely payments — such as through factoring. Designed to align with UN Sustainable Development Goals (SDGs) related to affordable housing and poverty reduction, Truecontract promotes transparency, financial inclusion, and trust in everyday transactions.

The platform targets both C2C and B2C segments across the rental and personal service economy — including real estate, vehicle rentals, and household services such as nannies, tutors, and technicians. Its mission is to provide a convenient, secure, and fully compliant mechanism for deal-making with automated guarantees and protection for all parties.

Key value propositions of Truecontract include:

  • Full automation and transparency in contract creation, execution, and payment.
  • Significant reduction of fraud and non-payment risks via blockchain-based smart contracts.
  • Integration of independent financial guarantors, removing the reliance on traditional banking systems.
  • Strong legal enforceability through digital signatures and on-chain transparency.
  • Built-in client compliance tools to reduce onboarding friction and eliminate counterparty risk in rental and property markets.

Target Markets and Go-to-Market Strategy

Truecontract is a global solution designed for broad international application. The platform will launch initially in the Benelux region — selected for its compact scale, high digital maturity, and ongoing challenges with fragmented housing rental processes. These markets offer an ideal proving ground for expanding into other key regions, including the broader European Union, the United States, and Asia, where demand for secure, reliable, and compliant digital agreements continues to grow.

By directly addressing the critical compliance and trust challenges that plague the rental and property sectors, Truecontract delivers a sustainable, tech-enabled foundation for inclusive growth, empowering individuals and small businesses worldwide.

Wat is er anders/nieuw aan jouw idee/oplossing t.o.v. bestaande oplossingen? / What is different/new about your idea/solution compared to existing solutions??

A competitive analysis has shown that current market solutions are either limited to specific verticals (e.g., housing rental only) or depend on centralized financial intermediaries like banks and insurance firms. Competitors such as Nash21 (Spain), REZI and Rentberry (USA), Unkle (France), and Averspace (Singapore) exemplify this narrow scope and limited flexibility.

Truecontract introduces a radically new approach:
A Web3-native, SDG- and ESG-aligned platform designed to enhance access to affordable housing, reduce poverty, and ensure transparent, compliant, and risk-mitigated transactions across rental and service agreements.

While the platform is globally oriented, it is launching first in the Benelux region, where housing markets are fragmented and suffer from transparency and trust deficits — making it an ideal launchpad for validating cross-border, legally binding smart contracts.

Key Differentiators of Truecontract

Built-in Client Compliance and Risk Resolution

One of the most persistent challenges in the rental and property markets is verifying the reliability and compliance of tenants and service clients. Truecontract solves this through automated KYC, digital signature enforcement, real-time payment tracking, and transparent blockchain auditability — significantly reducing counterparty risk and onboarding barriers.

Complete Independence from the Banking System

Unlike platforms that rely on traditional payment rails or insurance models, Truecontract enables the creation and execution of contracts entirely on-chain. Transactions — from deposits to rent and service fees — are processed via smart contracts using stablecoins or other digital currencies. This bypasses banking fees, delays, and limitations in international use.

Decentralized Guarantee Mechanism

Truecontract opens the guarantor role to any verified third party — including factoring providers, investment funds, or community liquidity pools. These entities can underwrite contracts, receive premiums, and participate in a market-driven risk ecosystem. This differs from competitors like Unkle or Nash21, which rely on internal funds or limited insurance partners.

Cross-Vertical Smart Contract Infrastructure

The platform supports not just housing rentals, but also vehicle leasing and household services (nannies, tutors, technicians, etc.) — all with unified logic, compliance tracking, and financial workflows. This breaks away from siloed PropTech/AutoTech/task platforms and creates network effects within a multi-vertical trust ecosystem.

Global Scalability With Legal Readiness

Truecontract is fully aligned with upcoming EU regulations (e.g., Data Act 2023/2854), including safety features like mandatory smart contract termination protocols. This forward-compatible architecture gives Truecontract a first-mover advantage in legally enforceable smart contracts across jurisdictions, while competitors often lack multi-country legal alignment.

Radical Transparency and Trust-by-Design

All contract terms, schedules, and changes are publicly verifiable, immutable, and executed automatically — eliminating ambiguity and fraud risk. Inspired by Averspace’s minimal dispute framework and Chaintech’s automated payouts, Truecontract expands this into a full compliance-led digital infrastructure.


A New Web3 Infrastructure for the Real World

Truecontract goes beyond narrow use cases to introduce a tokenized trust layer for real-world rentals and services. It integrates:

  • Decentralized financial logic (DeFi for guarantees)

  • Multi-vertical automation

  • ESG/SDG-aligned impact (affordable housing, inclusion, financial transparency)

  • Compliance-centric governance

By doing so, Truecontract is not just another PropTech tool — it is a sustainable infrastructure layer for a trust-driven, post-bank service economy, starting with Benelux, and built for the world.

Wat zijn jouw volgende stappen om het verder te ontwikkelen? / What are your next steps to develop the initiative?

Development of the version 1 (ext. MVP) product will incorporate the following modern technologies:

  • Ethereum or compatible Layer 2 networks (such as Polygon and zkSync) to ensure scalability, lower transaction fees, and robust decentralization.

  • IPFS/Filecoin for reliable, transparent, and decentralized document storage and retrieval.

  • Decentralized Identifiers (DIDs) and Multi-Factor Authentication (MFA) to safeguard user identities and secure all data and transactions.

  • Artificial Intelligence tools (including OpenAI and LangChain) for intelligent contract validation and detection of potentially contentious or risky clauses.

Efforts will also focus on attracting early participants and users from all stakeholder groups, ensuring active engagement from developers, legal experts, clients, and ecosystem partners.

Phase 1: Preparation (Months 1–3)

  • Market and legal analysis (EU-focused)
  • MVP development: core Web3 platform
  • Initial partner talks (guarantors, DeFi platforms)

Phase 2: MVP Launch & Pilot (Months 4–6)

  • Smart contract testing with early users
  • Pilot rental contracts in 1–2 EU countries
  • Feedback loop: UX/UI improvements and bug fixes

Phase 3: Marketing & User Acquisition (Months 7–12)

  • Digital marketing campaigns
  • Integration with listing sites and marketplaces
  • Expand guarantor network (banks, DeFi, factoring)
  • Reach breakeven (~10,000 active users)

Phase 4: EU Scaling (Months 13–24)

  • Full launch in key markets (Spain, Germany, France, Italy)
  • Localized legal and financial compliance
  • Premium subscriptions and advanced B2B services

Wat heb je nodig om (nog meer) impact te maken met dit initiatief? / What do you need to make (more) impact with this initiative?

We are building not just a product, but the legal and financial backbone of a new trust economy in the SDG context. To scale that vision, we need partners, proof points, and capital to lead the market before it catches up.

1. Capital for Go-to-Market Execution and Pan-EU Scaling

Truecontract need a clearly defined budget for ext.MVP (€826K) and commercial rollout (€2.78M), totaling €3.606M in funding needs. This capital is required not only for technical deployment but also for:

  • Localized legal adaptation across the EU (as per Phase 4 of the roadmap)

  • Strategic partnerships with classifieds, marketplaces, and factoring firms

  • Hiring in marketing, legal, and compliance, as user onboarding requires trust

Without full capitalization, even the best architecture won’t achieve market traction.

2. Institutional Partnerships (DeFi Funds, Factoring Firms, KYC Providers)

Truecontract’s open financial guarantee marketplace only reaches full potential if populated with a wide range of liquidity providers—from DeFi pools to traditional factoring firms. To scale that:

  • Bilateral integrations must be set up with selected EU banks and risk funds

  • DeFi/TradFi cooperation agreements are required to generate trust and liquidity

Additionally, identity verification partners (e.g., Onfido, Veriff) are necessary for robust KYC.

3. Trust Infrastructure: Legal + Educational Framework

Even though the EU legal climate is supportive (e.g., EU Data Act 2023), users need education to trust and understand smart contracts, especially in high-stakes cases (e.g., €10,000+ annual rent contracts).

You need:

  • Legal frameworks per country: pre-built, template-compliant contracts localized to each EU jurisdiction

  • Educational content for C2C/B2C users: “How to create a secure Web3 contract” modules

  • Trust-building UX features: visual compliance checks, AI-generated clause explanations, third-party trust scores

4. Continued AI Enhancement for Contracts

The core differentiator—AI-powered clause detection and validation—can evolve further through:

  • Model fine-tuning on actual contracts (using custom-trained TensorFlow/PyTorch models, as proposed)

  • Natural language contract builders with guided flow

  • Risk scoring models to offer smart guarantees dynamically (i.e., lower premium for low-risk deals)

This requires more dataset input, labeling effort, and possibly partnerships with law firms for feedback loops.

5. Strategic Pilots & Success Stories

To attract investors and users alike, the platform should secure 2–3 strategic pilots in specific verticals and regions, such as:

  • Property managers in Spain or Italy (tenant protection)

  • Cross-border freelancers between Germany and France (guaranteed payment with escrow)

  • Peer car rental trials in urban Belgium or the Netherlands

Even one success story—e.g., 500 active users in one city with €200K monthly volume—can dramatically validate the model.

Summary: What Truecontract Needs for Greater Impact

Area Need
Capital Full €3.606M to fund MVP, legal rollout, and EU-wide marketing
Partnerships Financial guarantors, KYC/AML providers, compliance firms
Education & Trust UX that explains smart contract logic; jurisdiction-specific legal templates
AI & Data More contract samples for training models; contract scoring features
Pilot Validation 2–3 real use cases with active contracts and visible success