INNOVATE
De toekomst is hier.

Pantry Lab

PantryLab is an AI-powered food-management platform that tracks what households actually have, suggests recipes, and builds smart shopping lists. It shares anonymized consumption insights with retailers and food brands, cutting food waste and improving demand forecasting across the supply chain.

Reza Siavashiasl
Tio Business School
MBA - Commercial management

Over het initiatief / About the initiative

In welke fase zit jouw initiatief? / In what stage is your initiative?

Startupfase

Heb je jouw initiatief al gevalideerd? / Did you validate your initiative?

No – validation is still pending; our first pilot tests are scheduled for Q3 2025.

Meer informatie over jouw initiatief / More info about your initiative

PantryLab is a data-driven, AI-powered food-management platform that closes the loop between household pantries and the food supply chain. Using image recognition and barcode scans, the app tracks inventory, issues expiry alerts, recommends recipes, and builds smart shopping lists. Fully anonymised, aggregated consumption data are streamed to retailers and food brands via APIs, enabling real-time demand forecasting, targeted promotions, and leaner production. Early pilots with 200 households in the Netherlands and the US cut edible waste by ~20 % and saved users €7 per week. A freemium consumer tier fuels a B2B revenue stack of analytics subscriptions, API licences, and sponsored suggestions. Public launch in the Netherlands is slated for Q3 2025, with wider EU and GCC expansion on the roadmap.

Wat is er anders/nieuw aan jouw idee/oplossing t.o.v. bestaande oplossingen? / What is different/new about your idea/solution compared to existing solutions??

PantryLab is the first AI platform that fuses real-time household inventory with retailer and brand data, closing the loop from Track → Cook → Plan → Shop. It prevents waste proactively, streams continuous insights instead of survey snapshots, and, being appliance-agnostic and API-first, scales across markets without hardware lock-in.

Wat zijn jouw volgende stappen om het verder te ontwikkelen? / What are your next steps to develop the initiative?

  • Complete MVP & internal alpha – core pantry scan, recipe AI and onboarding finished by Q3-Q4 2025.

  • Run NL & US pilot (200 households + 1 retailer) – capture real-world accuracy, UX, and waste-reduction data in Q1-Q2 2026.

  • Close seed round & grow AI/dev team – build retailer APIs, dashboards and data-scaling infrastructure (mid-2026).

  • Public launch NL/US + 3–5 retail/brand partners – full consumer release and B2B dashboard by Q3-Q4 2026.

  • Scale across EU & MENA – localisation, 100 k+ users, multiple IoT/API integrations in 2027.

Wat heb je nodig om (nog meer) impact te maken met dit initiatief? / What do you need to make (more) impact with this initiative?

To create greater impact PantryLab needs:

  1. Seed/angel funding (~€0.2–0.5 M) to speed up product build-out, pilots, and go-to-market.

  2. Pilot partnerships with grocery retailers and food brands to integrate data streams and prove ROI.

  3. A 200–500-household test cohort for real-world validation and AI training.

  4. Additional AI/ML engineers and growth-marketing talent to scale the tech stack and user base.

  5. Broader visibility and access to circular-economy grants/subsidies to accelerate adoption.

Link naar meer informatie over dit initiatief / Link to more information about this initiative