Mixxit

Mixxit aims to develop dissolvable tablets as a sustainable alternative to traditional liquid self-care products. When mixed with water, these tablets create a ready-to-use liquid solution, significantly reducing the need for single-use plastic packaging.

Nicole Franco
University of Twente
International Business Administration

Over het initiatief / About the initiative

Mixxit

In welke fase zit jouw initiatief? / In what stage is your initiative?

Uitgewerkt conceptfase

Heb je jouw initiatief al gevalideerd? / Did you validate your initiative?

We have completed initial validation with a sample of over 30 target consumers. A second phase of validation is underway, where we will assess the full market-product fit through social media campaigns, events, and our website.

Meer informatie over jouw initiatief / More info about your initiative

The self-care industry is a major contributor to plastic waste, with millions of single-use plastic dispensers being thrown away every year. Mixxit solves this by offering dissolvable tablets that turn into self-care essentials like hand soap, body soap, shampoo, etc. Consumers simply buy the tablets along with a reusable container, fill it with water, and they’re ready to go. It’s an easy, low-waste alternative that makes choosing sustainability simple and convenient.

Wat is er anders/nieuw aan jouw idee/oplossing t.o.v. bestaande oplossingen? / What is different/new about your idea/solution compared to existing solutions??

 

  • Significant reduction of single-use plastic through innovative dissolvable tablets.
  • An effective alternative to conventional single-use self-care products.
  • Enhanced ease and convenience by offering a faster tablet dissolution time compared to competitors, using average water temperature instead of requiring warm water.
  • Commitment to organic, natural, and sustainable materials across the tablets, dispensers, and packaging.
  • Collaborative impact approach through planned partnerships with NGOs aligned with our mission to amplify positive environmental change.

Wat zijn jouw volgende stappen om het verder te ontwikkelen? / What are your next steps to develop the initiative?

 

  • Develop the first prototype of the hand soap tablet.
  • Conduct market validation via our website, events, and social media channels.
  • Contact tablet and dispenser manufacturers to advance product development and better understand costs and processes.

Wat heb je nodig om (nog meer) impact te maken met dit initiatief? / What do you need to make (more) impact with this initiative?

We believe that sustainability and positive impact are always the result of collective effort. To maximize our impact, we aim to collaborate closely with companies and NGOs that share our mission, working together to drive meaningful change. Additionally, maintaining full transparency about our processes and progress is essential to build trust and inspire others to join us.