Making online shopping more thoughtful and giving everyone the chance to earn money just by walking around. Don't buy randomly, buy what you see, MeLikey.

Merten Richter
NHLStenden Leeuwarden
Creative Business

Over het initiatief / About the initiative


In welke fase zit jouw initiatief? / In what stage is your initiative?

Uitgewerkt conceptfase

Heb je jouw initiatief al gevalideerd? / Did you validate your initiative?

The company was validated based on market research, user testings within a survey that allowed participants to view and test the prototype and expert meetings.

Meer informatie over jouw initiatief / More info about your initiative

We are living in a world of influence. It surrounds us all the time and all of us can feel it. Even with the simplest things like buying clothing, influence always plays a big role. Being an inspiration to others, and getting inspired are inevitable parts of life.
But some people earn money through influence, and others don’t, which is unfair and this has been the case for a long time now.

My company called MeLikey can change that and make online shopping more sustainable and give everyone their fair share of this natural field of influence that is surrounding us.
On the MeLikey app, users can upload their clothing into a digital wardrobe which helps to get a clear understanding of the pieces that are already owned. Also, this will make users visible within their surroundings.
Just by implementing your style, others can see the outfit on the app, sharing nothing about you, only your style. Other users can then buy the exact same items and you will get 5% of the purchase price, just as an influencer would.

MeLikey, therefore, connects the benefits of online and offline shopping and makes it more beneficial for everyone. Users earn money while finding items they loved, companies can increase their sales and MeLikey will be a groundbreaking tool to analyze fashion trends as they appear.

Of course this means that MeLikey in fact is a shopping app which needs to face the challenges of sustainability affords that are needed more than ever. This is why MeLikey’s approach makes a huge difference in online shopping behavior. Users will have seen the items in real life, on a real human being and not just on a perfectly made picture online. This eliminates the need of buying ten shirts and sending nine back, just to be sure that there is something that is worth keeping. Every decision will be made on more realistic standards, and that is only the beginning. Just imagine connecting features that allow users to buy similar items from second-hand stores and making it easy to choose the eco-friendly solution without losing the benefits that online shopping made as big as it is now.

So let’s stop buying randomly
and buy what we see
this is MeLikey

Wat is er anders/nieuw aan jouw idee/oplossing t.o.v. bestaande oplossingen? / What is different/new about your idea/solution compared to existing solutions??

Only influencers earn money by influencing, even though everyone is influencing others every time we leave the house. MeLikey makes everyone get their share of this natural influence, but without giving away any personal information or the need to upload Instagram stories and other typical ‘Influencer stuff’.

Getting money by walking around while getting a clear understanding of the pieces that users already have will make purchase decisions more personal and decrease the number of packaging returns. Therefore MeLikey will be the bridge between online and offline shopping benefits that do not exist now.

MeLikey can also help to lead people to similar outfits found in second-hand stores making them more digital and remaining existing offline increasing sustainable efforts while knowing that consumerism does not dissolve completely in the near future. Therefore we will need to rethink it to make it better.

Wat zijn jouw volgende stappen om het verder te ontwikkelen? / What are your next steps to develop the initiative?

The next steps for MeLikey are to find developers that can help to create the current working prototype into an actual running program on IOS and Android as followed;

-bootstrapped Idea, some functionality app

-adding features with growing user counts

-finding companies to partner with

Visiting events to meet as many people as possible to learn more about how to start your own company.
(I would love to show you a roadmap during a meet-up!)

Wat heb je nodig om (nog meer) impact te maken met dit initiatief? / What do you need to make (more) impact with this initiative?

MeLikey needs developers and contacts within the retail and shopping industry to build the platform. Currently, I am known within the Center of Entrepreneurship on NHLStenden and have built my network from there and the Start-up community that I am part of at MICA in Leeuwarden. Through events like this, I am going to expand my network and learn more about building a company seeking to connect to as many interesting people as possible.