KREATE

Over het initiatief / About the initiative

KREATE

In welke fase zit jouw initiatief? / In what stage is your initiative?

Uitgewerkt conceptfase

Heb je jouw initiatief al gevalideerd? / Did you validate your initiative?

I have validated the idea with some potential customers (Twitch and Youtube viewers), however not with clients (streamers) yet. I also discussed the idea with a consultant and gained some important inisghts into managing a startup. The results have so far been positive.

Meer informatie over jouw initiatief / More info about your initiative

KREATE targets the unmet needs of customers who have thought of a design or maybe even designed one, but are discouraged by 1) up-front effort, 2) lack of sustainable options on the market, 3) the cost, through interactively and iteratively designing and printing out 3D merchandise.

We conducted an STP analysis. The segment that will be targeted initially and interacted with is Twitch viewers and potentially Youtube viewers. Twitch viewers are the most interactive, have a greater connection to their streamer, and would be the easiest customer to work with, at least in terms of the iterative interactivity and cooperation.

The link to further information about the initiative: https://docs.google.com/document/d/1mE6tghlmfd4t6nfve-D87WMSy-ldzLl1pOWuKktfiBA/edit?usp=sharing

Wat is er anders/nieuw aan jouw idee/oplossing t.o.v. bestaande oplossingen? / What is different/new about your idea/solution compared to existing solutions??

There is currently no initiative that specifically targets the needs of our target customers. Furthermore, the solution is developed to fit into the culture, which all 3D printing manufacturers fail to account for – interaction and cooperation throughout the designing process. Besides that, the company aims to have the lowest possible greenhouse emissions from the beginning, and offsetting any CO2 emissions inherent to 3D printing, by donating to tree-planting organizations (probably by cooperating with Tree-nation).

There are currently only 3D printing manufacturing companies like Shapeways or Proto Labs, however they only work with individuals and do not target whole groups at once. There is currently no company that works directly with consumers, instead the consumers themselves have to submit their designs.

Wat zijn jouw volgende stappen om het verder te ontwikkelen? / What are your next steps to develop the initiative?

Currently I and another teammate are working on interviewing more potential customers, finding the most optimal shipping companies, finding possible interview times with certain 3D printing manufacturers, and developing the website.

Wat heb je nodig om (nog meer) impact te maken met dit initiatief? / What do you need to make (more) impact with this initiative?

While finding the clients (streamers) and customers (viewers) might be somewhat challenging, buying a 3D printer that is more sustainable, yet also efficient and allowing for customization of merchandise will be more difficult. To make more impact with this initiative we will have to buy a 3D printer that allows for all of those things. MJF would likely be the best 3D printer to own since it is the most sustainable, and allows for the most customizability, however it is also extremely expensive (+100,000 Euro). SLS might be a better option for a startup that is limited on financing. Mimaki also recently developed a printer, however I will have to discuss the specifics of the printer over a call soon, when possible.

To make more impact with this initiative we would have to do what most merchandise firms do – reach more customers. The impact would reflect to other entrepreneurs the possibility of having a sustainable, yet also successful start-up (one does not exclude the other).