On our website people can purchase daily tickets (or pay-per-workout tickets) for the gym.

Roman Hartlieb
University of Twente
Positive Clinical Psychology & Technology

Over het initiatief / About the initiative


In welke fase zit jouw initiatief? / In what stage is your initiative?


Heb je jouw initiatief al gevalideerd? / Did you validate your initiative?


Meer informatie over jouw initiatief / More info about your initiative

Fiawo offers fitness studios a new opportunity to attract previously unreached customers and also win back former members, something, that have not been possible before Fiawo. Fiawo provides a user-friendly platform that allows individuals to easily find and book affordable, contract-free training sessions at fitness studios. Users can browse through a wide range of participating gyms, filter options based on location and amenities, and book day passes with just a few clicks. This eliminates the need for long-term commitments and provides flexibility for users to explore different fitness studios. Fiawo’s platform aims to simplify the process of finding and accessing workout options, making fitness more accessible and convenient for everyone. Further, the workout tickets will be splitted 70:30 in favour for the gyms.

Wat is er anders/nieuw aan jouw idee/oplossing t.o.v. bestaande oplossingen? / What is different/new about your idea/solution compared to existing solutions??

Until now, the gyms miss a large population of fitness people by only offering contracts. Commuters, or people who do not go that often are unreached. With our marketing strategy and an overview of gyms in a certain city, people know where to go to book a ticket.

Other websites (or gyms) have a price which is way too high, or do not have a working marketing strategy. We offer both.

A pay-per-workout model in general is not common in the fitness industry.

Wat zijn jouw volgende stappen om het verder te ontwikkelen? / What are your next steps to develop the initiative?

In the next weeks, our new website will be published. Then, we will continue with sales (5-10 gyms included per month), and do marketing for them on our Instagram and TikTok page.

Wat heb je nodig om (nog meer) impact te maken met dit initiatief? / What do you need to make (more) impact with this initiative?

To further enhance the team’s capabilities, additional skills in areas such as software development, data analysis, graphic design and strategic partnerships would be valuable in achieving Fiawo’s growth and expansion goals. Financial resources would accelerate the whole process, as well as other people proficient in Sales to contact even more gyms.