Edion

Over het initiatief / About the initiative

In welke fase zit jouw initiatief? / In what stage is your initiative?

Startupfase

Heb je jouw initiatief al gevalideerd? / Did you validate your initiative?

Yes, our systematic research with 523 education professionals validated the core problems (25% time on admin work, 67% can't create differentiated materials) and showed 63.9% interest in our solution approach.

Meer informatie over jouw initiatief / More info about your initiative

Teachers are drowning in administrative work, spending 25% of their time on paperwork instead of teaching. Our research with 523 education professionals revealed that 67% struggle to create adequately differentiated learning materials, while existing generic tools achieve only 23% teacher satisfaction due to their unfocused, non-educational design.

Edion’s teacher’s workbench solves this through domain-specific tools fine-tuned for education: a Query Response System for accessing educational content, Exercise Generation Engine for personalized learning materials, Personalized Quiz Creator, and Academic Progress Reporting Tool. Unlike generic platforms, our workbench understands curriculum structures, pedagogical requirements, and educational contexts.

Our validation is strong – 63.9% of surveyed educators expressed interest in our solution. We’ve demonstrated 86% reduction in administrative workload while maintaining educational quality. The global education technology market is worth €380 billion, with Dutch schools alone spending €46,000 annually on edtech per institution.

Our business model is subscription-based SaaS (€7.50-25/month per educator) with institutional licences (€50,000-200,000 annually). Revenue projections show €184,320 in year one, scaling to €460,800 in year two domestically, with international expansion potential.

We’re uniquely positioned with deep technical expertise (both founders have advanced degrees in relevant fields), systematic market research, and proven entrepreneurial experience. The timing is perfect: post-COVID digitization has accelerated edtech adoption while highlighting the inadequacy of generic tools for specialized educational needs.

Wat is er anders/nieuw aan jouw idee/oplossing t.o.v. bestaande oplossingen? / What is different/new about your idea/solution compared to existing solutions??

We solve the fundamental balance problem that no existing solution has cracked: domain-specific focus without losing comprehensive capability. Generic tools like ChatGPT are too broad and unfocused for education (only 23% teacher satisfaction), while specialized educational tools are too narrow and can’t handle complex scenarios requiring broader context.

Our breakthrough is using fine-tuned models specifically optimized for educational content that maintain 89% accuracy in educational tasks while preserving 94% general reasoning performance – a balance no competitor has demonstrated. This isn’t just another educational tool or generic AI wrapper; it’s a fundamentally new approach to domain-specific intelligence that’s built from systematic research with 523 educators rather than assumptions.

Unlike US commercial platforms focused on broad consumer markets or existing educational platforms using outdated rule-based logic, we’ve created a European human-centered approach that enhances rather than replaces teacher capabilities, specifically designed for the complex, nuanced needs of real educational environments.

Wat zijn jouw volgende stappen om het verder te ontwikkelen? / What are your next steps to develop the initiative?

We’re launching our MVP in Q3 2025 with pilot testing across 2–5 schools from our research network, focusing on special needs education where pain points are highest. Our immediate validation targets are 70% teacher satisfaction and demonstrable 50% workload reduction.

Following successful pilots, we’ll scale to our year-one target of 32 schools while securing seed funding based on proven metrics. We’re also developing strategic partnerships with existing learning management system providers for broader market access.

Simultaneously, we’re preparing for international expansion by researching European market requirements and regulatory compliance. Our technical roadmap includes expanding from our core four tools to additional features based on pilot feedback.

The key milestone is transitioning from validated concept to proven product-market fit within 12 months, setting the foundation for rapid scaling across the €380 billion global education technology market. We maintain our focus on solving real teacher problems rather than chasing technology trends.

Wat heb je nodig om (nog meer) impact te maken met dit initiatief? / What do you need to make (more) impact with this initiative?

Primarily, we need funding for social media marketing (SMM) and search engine marketing (SEM) to reach our target audience of educators effectively. While we have strong technical capabilities and validated market demand from our research with 523 educators, we lack the marketing resources to scale customer acquisition efficiently.

Educational professionals are notoriously difficult to reach through traditional channels, requiring targeted campaigns across teacher-focused platforms, educational conferences, and specialized communities. Our current bootstrap approach limits our ability to compete with well-funded edtech companies for educator attention.

Beyond marketing funds, we require guidance on customer acquisition strategy specific to the education sector, connections to key decision-makers at educational institutions, and mentorship on scaling B2B SaaS in the education market.

With proper marketing investment, we could accelerate our path from our pilot target of 2–5 schools to our year-one goal of 32 schools, ultimately reaching thousands of educators who desperately need solutions to reduce their 25% administrative workload burden.