Product that helps to develop going to bed and waking up routines

Arsenii Myronyk
University of Twente
Industrial Design Engineering

Over het initiatief / About the initiative


In welke fase zit jouw initiatief? / In what stage is your initiative?


Heb je jouw initiatief al gevalideerd? / Did you validate your initiative?

We have pivoted a few times already. Right now we’re communicating with our target audience to see whether there is market for us.

Meer informatie over jouw initiatief / More info about your initiative

Many studies confirm that people don’t get enough sleep, with estimates of those affected ranging from 10% to 30%, or even as high as 50% to 60% in some cases. Insufficient sleep can lead to depression, poor work performance, accidents at work or while driving, and lower quality of life.
People are struggling with inconsistent sleep schedules caused by a variety of factors. One of the most popular factors is an excess amount of blue light consumed shortly before going to bed.

The product, technically, is a smart, highly automated, bed-side alarm clock that adjusts the quantity of blue spectrum lighting in the user’s bedroom, or, generally, in the user’s living environment, to trigger body’s natural wake-up and sleep cycles based on the biological response to the intensity of blue light.
The focus is going to be set on (i) habituating the routine of going to bed by switching to product’s little-to no blue light source for evenings and (ii) high level of automation.

Wat is er anders/nieuw aan jouw idee/oplossing t.o.v. bestaande oplossingen? / What is different/new about your idea/solution compared to existing solutions??

Other solutions are simple lamps that switch on when you want them to. Our product is going to be automatically adjustable for each individual user. Daylight, unlike the competitors, focuses on helping users set their going to bed routine by repeated stimuli and mindfulness to achieve the highest sleep quality. Daylight is not a lamp, it is your personal sleep assistant.

Wat zijn jouw volgende stappen om het verder te ontwikkelen? / What are your next steps to develop the initiative?

  1. Finish the validation
  2. MVP
  3. Pilot testing
  4. Update
  5. Presale

Wat heb je nodig om (nog meer) impact te maken met dit initiatief? / What do you need to make (more) impact with this initiative?

  1. More research. Probably, even new research about sleep and, especially, how can we help people to make their sleep better.
  2. Developing new, smart technology for full automation (this one is questionable considering personal data gathering is a hard topic today, but we are looking into it). Ideally, people have to not bother about it at all: they set up the product, answer a couple of questions and the product take form there completely.