Ai or Ain’t

This website turns identifying AI generated content into a game to give us a better idea on what we perceive to be fabricated and which details in relation to different content matter in terms of creating or reinforcing a sense of authenticity.

Kutay Gorgun
Tilburg University
International Business Administration

Over het initiatief / About the initiative

Ai or Ain’t

In welke fase zit jouw initiatief? / In what stage is your initiative?

Ideefase

Heb je jouw initiatief al gevalideerd? / Did you validate your initiative?

No

Meer informatie over jouw initiatief / More info about your initiative

In our efforts to find and preserve authenticity on what we produce & consume, I see two pillars. The first one is distinguishing authenticity in products by better defining it. This could be a website which identifies if a content is generated (such as OpticAI) or the protected geographical indications (found on balsamic vinegars). The second one is understanding what we perceive as authentic or fabricated. This is still a largely unexplored area. The Turing test could be an outdated example although it’s main focus is still on the system instead of the user’s perception. AI or Ain’t aims to gain more insight on this inquiry by asking players to distinguish if a given form of content is generated over the course of an addicting yet simple web-game. The shortfalls of players or the generated content apparent from the collected player data, should gives us a better idea on what we perceive to be fabricated and which details in relation to different content matter in terms of creating or reinforcing a sense of authenticity.

Wat is er anders/nieuw aan jouw idee/oplossing t.o.v. bestaande oplossingen? / What is different/new about your idea/solution compared to existing solutions??

This is a largely unexplored area and as far as I know, there aren’t any comparable solutions. Tests like Turing and Winograd Schema Challenge are about more general aspects of authenticity which can’t provide information about which details in relation to different content matter in terms of creating or reinforcing a sense of authenticity.

Wat zijn jouw volgende stappen om het verder te ontwikkelen? / What are your next steps to develop the initiative?

 

  1. Value, Process and Data Models
  2. Backend with Django 
  3. Frontend with React+Bootstrap
  4. Social Media Presence & Building a community (Tiktok/Twitter/Instagram/Youtube/Discord)
  5. D3 for data visualisation & analysis
  6. End-to-end testing with Playwright
  7. First Social Media Campaign (with gamified posts) & Reaching out to influencers (Tiktok/Twitch/Youtube/Instagram/Twitter)
  8. Beta Phase & Launch with the domain aioraint.com
  9. Second Social Media Campaign

 

Wat heb je nodig om (nog meer) impact te maken met dit initiatief? / What do you need to make (more) impact with this initiative?

Over the short term, having the financial resources to dedicate more time to this project and over the long run, more users and integrating better data analysis methods would have a significant impact.